by in
Games Workshop, the eternal big dog in the wargaming yard, predicts that tariff instability will lead to a £12 million bite of their profits. The company is celebrating a strong year, especially in North America, where it has enjoyed a 14.6% rise in sales.
It’s not all good news, however. “Our current estimate is that if we did nothing, new tariffs could impact profit before tax by around £12 million in 2025/26,” the company said. Games Workshop hasn’t proven to be a company that sits back and does nothing, however.
Tariffs will prove to be an odd obstacle for them, as many of their sales are from their own online stores and brick-and-mortar shops, so whether they decide to price hike their way out of them or not remains to be seen.
Games Workshop is currently enjoying the financial boost of a new edition of Warhammer 40,000. According to CEO Kevin Roundtree, “We will continue to give ourselves the freedom to make some mistakes, constantly working on improvements in product quality and manufacturing innovation. Despite our recent successes, we will never take our hobbyists’ support for granted.”
I think a number of people might dispute the last part, given a perceived drop in value, and a lessening of customer goodwill over recent IP decisions and lawsuits. Still, the money is clearly still there, so I assume it will be business as usual for Games Workshop for now.
